Lawrence Shatters Record for Merchandise Sales by NFL Draft Pick in Less Than 24 Hours

Less than 24 hours after Trevor Lawrence was drafted by Jacksonville, the former Clemson star was already setting new records, months before he will ever take his first professional snap.

According to ESPN’s Michael DiRocco, Lawrence broke the record for merchandise sales by a draft pick on the first night of the NFL Draft. Fanatics, which is a licensed merchandise and apparel partner for the NFL and the Jaguars, says Lawrence broke the record set by Joe Burrow last year.

Not only did Lawrence break the record, he reportedly more than doubled the sales of the former LSU quarterback after being taken number-one overall by Cincinnati in the 2020 NFL Draft. The sales numbers include merchandise, memorabilia and pre-sale orders for Lawrence jerseys.

Justin Fields, who was drafted by the Chicago Bears, ranked second behind Lawrence.

The fact that Lawrence was able to smash the record in the way that he did not only speaks volumes about how excited the Jaguars fan base is over the pick, but also how starved they are for a winner.

However, it’s also more evidence of just how loyal the Clemson fan base is to the players that come through the Tigers’ football program. There are a ton of Clemson fans that have a new favorite NFL team after the Jaguars not only made Lawrence the programs first ever number one overall pick, but also selected former Tigers’ running back Travis Etienne later in the first round.

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